Program Objectives

The internet revolution in the 1990s has led to the emergence of business model as a new buzzword for the competitive advantage of the organizations. The business model terminology has been used by managers, academicians and journalists for everything and anything related to the “new economy”, which is driven by information and communication technologies. The dotcom bust in late 1990s has led to the rapid downturn for the half-baked and half-grounded concept of business model. The failure of dotcoms is associated with the ambiguity regarding the correct understanding of the business model.

However, the belief and interest in business model concept has grown rapidly among academicians and practitioners during the years (2000-2015), both from the operational and strategic perspectives. The operational aspect of the business model focuses on value offering, creation, delivery and revenue logic. The strategic aspect of the business model focuses on evaluating the sustainability of the value offering, creation, delivery and revenue logic in the context of the dynamic environment. The overall understanding defines business model as a blue-print for strategy, which gets implemented by organizational structure, processes and systems. The business model describes the rationale of how the organization creates, delivers and captures value.

The programme focuses on understanding the theories and frameworks that provide a foundation for understanding the role and significance of business model – conceptualization, typologies and innovation. This also implies understanding the managerial issues, challenges and dilemmas regarding the choice and relevance of a particular business model. The uniqueness of this programme lies in demystifying the business model theme via course content having a mix of high impact articles and popular teaching cases.


Understanding business model framework and typologies presents an innovative approach towards gaining competitive advantage.  Case studies include redBus in India, Dropbox in USA, Linux in USA, Nespresso in Switzerland, Nippon in Japan and Visionspring in India among others.

Key topics include:

Understanding the Context and Trends – Environment, Strategy, Competition and Business Models.

Designing Business Model Canvas – Value Proposition, Creation, Delivery and Capture

Evaluating Business Model Patterns

Designing Business Models – Tools and Techniques

Innovating the Business Model versus Product versus Process

Looking Beyond – Hybrid Business Models and Social Business Models

Participant Mix

This program is designed for senior executives, who are responsible for corporate strategy, business development and operations management. These include CEOs, functional heads, business heads and vertical heads. This program is also relevant to social enterprises and non-profit organizations, which are driven primarily by social mission and need to design and implement social business models.

Why Institute for Competitiveness?

Institute for Competitiveness, India is the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School. Institute for Competitiveness, India is an international initiative centred in India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and strategy, as pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and Competitiveness at Harvard Business School. The institute conducts and supports indigenous research, offers academic and executive courses, and provides advisory services to the Corporate and the Governments. The institute studies competition and its implications for company strategy; the competitiveness of nations, regions & cities and thus generate guidelines for businesses and those in governance; and suggests and provides solutions for socio-economic problems.

The Benefits & Delivery

The participants will develop the global insights, strategic skills and perspective to design and implement new business models; which will go beyond the narrow focus on making profits towards rethinking the intersection between society and corporate performance.

Case based pedagogy is extensively within the program. The case-mix for this program has been carefully selected from Harvard and Ivey. These cases provide diverse perspectives and learning experience from the global companies.

Global Insights integrate the best practices regarding understanding the industry dynamics, trends and transformations. Case discussions and analysis on game changing organisations will enable the participants to gain new perspectives on  industry shifts and competitive advantage.

Peer Networking and Knowledge Sharing during the program will enable the participants to exchange their perspectives and experiences as well as become a part of the competitiveness network.


Diverse mix of instructors from academics and industry. Industry practitioners include those having leadership experience at the top management positions across the enterprises in India and globally. Academic instructors include those having active interaction and association with shared value enterprises besides having expertise in strategy, competitiveness, social entrepreneurship and business models.


Applications are requested three weeks in advance to the program start date. Since qualified candidates are admitted on a rolling basis as per space availability, early admission is encouraged.

Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the participants as well as benefits their organizations in leveraging the new skills. The program expects full commitment from both. The participants are expected to dedicate sufficient time and efforts during the training. At the same time, sponsoring organizations are expected to relieve participants of their work responsibilities during the program.

The program fee covers tuition, books, case materials and meals. Payment is due within 30 days of the invoice date. If admission is within 30 days before the start of the program, payment is due upon receipt of the invoice. The cancellation policies are outlined in the information provided to applicants upon admission.

Connect With Us

For more information, please contact our Client Services team at:

Executive Education Programs,

Institute for Competitiveness

U 24/8, DLF Phase 3, Gurgaon 122 002, Haryana, India,


Telephone:   +91 124 4376676

© 2024 Institute for Competitiveness, India


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