The billion-plus population of India is a retailer’s idea of a heaven. With close to 35 per cent of the population falling in the working middle class, one would assume that the success of any brand is child’s play – where there is space for every brand in the market. The past few years have seen an upsurge based on similar assumptions with malls and shopping centres opening at every corner of cities, big and small.

The article was published in Images Special Report on “Malls of India” on September 14, 2009. Download PDF

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