This article undertakes the literature review to understand the emerging trends on the conceptualisation of business model theme. The purpose of this article is to stimulate the reflective introspection towards the feasibility of theoretical grounding of business model concept based upon the comprehensive review of the existing academic literature around business model theme.


© 2024 Institute for Competitiveness, India


We're not around right now. But you can send us an email and we'll get back to you, asap.


Log in with your credentials

Forgot your details?