The objective of the article is to understand the significance and key characteristics of the socially embedded business model to achieve the socio-economic success at the base of the pyramid (BoP).

The case study was published in Economics & Sociology Journal Vol. 7, No 4 and authored by Amit Kapoor, Sandeep Goyal and Bruno S. Sergi.



© 2024 Institute for Competitiveness, India


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