This case is suitable for graduate and executive education courses in general management and strategy and other post-graduate courses related to social business, social entrepreneurship, and competitiveness. The primary learning objectives are to:

  • explain the basic idea of a shared-value approach and how this approach leads to social impact while generating economic gains.
  • summarize the fundamental differences between philanthropy, corporate social responsibility, and creating shared value
  • review the design and implementation of a company’s shared-value approach over time to appreciate how it leads to competitive advantage; and
  • use the business model framework as a tool and technique for communicating, reviewing, and reinventing a company’s business model.

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