By 2015, JSW Steel Limited had established itself as one of India’s leading steel producers. Since 2002, it had increased its capacity from 1.6 million tons per annum (MTPA) to 18.0 MTPA at a compound annual growth rate (CAGR) of 18 per cent; increased production from 1.30 MTPA to 12.36 MTPA at a CAGR of 19 per cent; and increased market capitalization by 59 times, from US$79.26 million to US$4.676 billion. The company’s innovative shared-value approach at its Vijayanagar plant contributed significantly to its success. The plant set an example of how to integrate social and environmental challenges into a business core and create an integrated value chain with many benefits. However, an adverse economic performance in financial year 2015-16 and a gloomy forecast for the steel industry in the next few years raised questions for top management about whether to continue with the shared-value and corporate social responsibility approaches.
JSW Steel: Shared Value at Vijayanagar Steel Plant (Harvard Business Publishing)
contact us at +91 124 437 6676 info@competitiveness.in
-
How is CSR Law driving the Corporates towards Shared Value Approach?
amitkapoor, , Articles, India Council, Shared Value, 0
During the last three decades, there has been significant changes globally regarding advancement of technology, globalization of markets, globalization...
-
Pepsico: India’s Window of Opportunity
amitkapoor, , Cases, 0
The case study was done in collaboration with PepsiCo for their “Taste the Success: Become Indra’s Advisor” and...
-
Shared Value in Low-Resource Settings
amitkapoor, , Shared Value, Speaking, 0
Developing economies have outdone themselves in the last few years. Low disposable incomes and resource challenges have incentivized...
-
Competitiveness: Social Progress and Shared Value
amitkapoor, , Shared Value, Speaking, 0
Dr. Amit Kapoor at the plenary session discussed how Shared Value as a competitive strategy drives social progress and...
-
Apollo Gleneagles (Harvard Business Publishing)
amitkapoor, , Cases, 0
The case study looks at which business model would best serve the people of India: expanding the current...
-
Profit with Social Benefits
amitkapoor, , Articles, Shared Value, 0
There has been a marked shift in the way people view businesses after the 2008 global financial crisis. Businesses...
-
Halonix Limited – the product portfolio dilemma
amitkapoor, , Cases, 0
The theoretical concepts, explored in this case, involve the following: the importance of industry structure analysis in understanding...
-
Making of New India
amitkapoor, , Shared Value, Speaking, 0
Dr. Amit Kapoor in a fireside chat with Dr. Bibek Debroy, Chairman, Economic Advisory Council to the Prime...